Since it was Australians who invented selfies, it was to be expected they would be the ones to come up with the biggest selfies.
Everyone likes to take selfies, and if you are travelling it is somehow awkward to ask people to take your photo. The problem with selfies, though, is that it's hard to see past the beaming face of the selfie-taker.
That is why Tourism Australia has come with a new service for taking selfies in which the self is just one part of an epic widescreen landscape. There are no selfie sticks involves, so how did they do this? Giga Selfie, billed as the world's biggest selfie service, uses a super high definition camera and mobile technology to take photos big enough to suit egos of all shapes and sizes.
The fist place this app was launched was in Gold Coast, as it is a holiday destination and hot spot where travellers like to take selfies.
So how does this work? Well travellers using the service stand on a designated spot on the beach and use a Giga Selfie app - only available on that day, on that spot - on their smartphone devised to trigger a distant camera.
A huge selfie is then emailed to them as a short video clip which starts as a close-up of their face and zooms out to reveal the surrounding scenery.
The cheeky project is a part of a campaign to attract a younger and social media savvy Japanese consumer.
Gold Coast is one of the most popular and visited Australian destinations amongst the Japanese, Leo Seaton, TA's general manager in media and communications. The beaches also provide an iconic backdrop for something like this.
The campaign is focused on Australia's aquatic and coastal experiences.
TA's managing director John O'Sullivan says Japan is key market for Australia's tourism sector, with Japanese visitors contributing $980 million annually.
However, this app is not expected to foster a big selfie frenzie as the special camera and lens - 100 times more powerful than typical photo gear - is only capable of snapping 10 giant shots per hour.
Given the costs and logistics of the service, it is only scheduled for deployment in the Gold Coast, even though the promotional video includes multiple spots around Australia.