This year marks the 10th anniversary of the Witchery White Shirt Campaign in support of the Ovarian Cancer Research Foundation (OCRF). This year's campaign is amplified to the power of 10, celebrating more than $10 million raised so far, a line-up of 10 women signed up as the faces of the campaign, with ovarian cancer survivors and researchers joined by high proficle women including Jessica Rowe and Ksenija Lukich. They campaign also reminds us that a woman dies of the disease every 10 hours in Australia.
There is still no early detection test and no cure, but the answer to this will eventually come via research, which requires funds. To that end, Witchery has created 10 new white shirt designs, from which 100 per cent of gross proceeds will go to OCRF. That means every dollar you spend on the shirt (except GST) is donated to the OCRF, making the White Shirt Campaign one of the most generous corporate social responsibility programs of it's type.
"Less than 30% of women diagnosed with late stage ovarian cancer survive beyond five years, says OCRF chief executive Lucinda Nolan. We know that early screening programs such as the pap smear and a mammogram have resulted in almost 90% of women now survive a cervical or breast cancer diagnosis. The more money we raise from the sale of white shirts, means the more research we can fund over the next 12 months, and the more likely that we will change the statistics for women with ovarian cancer."
Within the shirts on offer, there are styles that will suit everyone, from classic oversized white cotton shirts to lace shirts, and more formal blouses with full sleeves, flared sleeves and vintage-inspired designs. Prices range from $99.95 to $199.95, at witchery.com.au/ocrf-white-shirt and in stores. You can also make a donation to the White Shirt Campaign at whiteshirtcampaign.com.au Wear your white shirt with pride on White Shirt Day, May 8 2018 and help women everywhere live free from the threat of ovarian cancer.